Top Personalization Apps Performance in the US Q1 2025

In the first quarter of 2025, the top personalization apps in the United States showcased varying trends in downloads, revenue, and active users. This analysis, based on data from Sensor Tower, highlights the performance of these leading apps on a unified platform.

Easy Homescreen experienced a fluctuating pattern in weekly downloads, peaking at approximately 291K in the second week of February. Despite a decline in mid-March, downloads rebounded to 279K by the end of the quarter. Meanwhile, weekly active users grew steadily, reaching over 1.1M in mid-March before slightly reducing to 1.06M by the quarter's end.

Zedge™ Wallpapers & Ringtones maintained a consistent revenue stream, starting at around $76K and ending with a slight increase to $79K. Downloads hovered around 80K to 90K weekly, while active users showed a significant drop from 1.6M to 1.1M over the quarter.

ThemePro - Widget & Wallpaper saw a decline in weekly downloads from 57K to 37K by the end of March. Revenue fluctuated modestly, peaking at $1.7K mid-March before settling at $1.3K. Active users remained stable around the 500K mark throughout the quarter.

Themepack - App Icons, Widgets reported a steady rise in revenue, reaching $45K in late February, before closing the quarter at $41K. Downloads showed an increase in late February, peaking at 104K, while active users saw a growth trend, peaking at 1.4M in late March.

Fast Launcher experienced a slight increase in revenue, starting at $679 and reaching $908 in early March. Downloads showed a downward trend, from 50K to 28K by the end of March. Active users fluctuated, ending the quarter at 163K.

For more detailed insights and data on these personalization apps, visit Sensor Tower's platform.